Corporate Social Responsibility
DoubleDragon Properties Corp. is focused on integrating Corporate Social Responsibility by supporting Jollibee's Foundation with their programs of nurturing and educating the people living in the communities that they serve by bringing out the best in their entrepreneurial skills.
Make quality education accessible for the less fortunate
Empower the youth by bridging them to employment and entrepreneurship
Nurture a mindset of entrepreneurship among people
As a socially responsible company, we rebuild communities by:
- Implementing interventions that will encourage and empower the youth to be successful in their work and ultimately as entrepreneurs.
- Bring people together- the core of every community – and help them restore their dignity.
- Cultivate and nurture a workplace that values social good.
(1) DoubleDragon and Jollibee Group Foundation (JGF) has entered into a partnership to help communities move forward in their development with sustainable results. With the support of DoubleDragon, JGF was able to expand its flagship initiative – the Farmer Entrepreneurship Program (FEP). FEP aims to increase the income of smallholder farmers by linking them to the supply chain of institutional markets such as Jollibee Foods Corporation (JFC). Since its launch in 2008, FEP has facilitated the training of 1,816 smallholder farmers on agro-enterprise development and enabled 20 farmer groups to deliver to 20 institutional markets including JFC.
In 2015, 12 farmer groups delivered white onions, salad tomatoes, green bell peppers, hot peppers, calamansi, cabbage, Baguio beans, sayote, Chinese cabbage (pechay), and carrots to JFC, reaching a combined total of 950 metric tons, amounting to more than P43 million in value. These farmers gained a 200 to 500% increase in net income from their sales. One-fourth of all vegetable produce used by
JFC for the year was purchased directly from farmer cooperatives. Over the years, DoubleDragon’s contribution to FEP, has helped build the capacities of partner farmer groups. Eight farmer groups attended the 14th National Vegetable Congress in Cagayan de Oro City. The conference helped the farmer participants to look beyond their own communities and gain a better understanding of the vegetable farming industry on a national and international scale.
(2) Michael Regencia , Chairman of the Caoayan Onion Growers and Producers Cooperative in Ilocos Norte underscored the value of what he has learned from FEP.
“Bilang magsasaka, malaking pinagbago sa buhay ko dahil sa programa na ito. Sa pagkatao ko pa lang, dati hindi ako palaimik, mahiyain akong tao. Wala naman po akong pinag-aralan. Sa pamamagitan ng mga training at seminar, natutunan ko kung paano makisalamuha sa iba’t-ibang tao, kahit mga institutional buyer, at kung paano mag-handle ng isang kooperatiba. Sa buhay ko naman, nakikita ko na unti-unting umaangat yung kabuhayan namin. Masasabi ko na pagdating ng araw, may maayos na kinabukasan akong maibibigay sa mga anak ko lalo na sa kanilang pag-aaral. ”(As a farmer, the FEP program has made a big impact on my life. I used to be quiet, and hesitant to talk to people; I was not able to finish school. Through [FEP] trainings and seminars, I learned how to communicate with people from all walks of life, even institutional buyers, and now manage a cooperative. In terms of our livelihood, I can see that we are continuously growing. I am confident that I will be able to provide my children a better future especially their education.), shared Michael. Moving forward, JGF and DoubleDragon are working on education initiatives to help promote access to education including scholarships for technical skills training in Metro Manila and classroom building construction in Guimaras, Roxas City and Cotabato City.
(1) The Farmer Entrepreneurship Program, works with local government units, micro-finance institutions and community organizations to provide well-rounded support to smallholder farmers.
(2) Through the Farmer Entrepreneurship Program smallholder farmers are given the chance to increase their income by supplying directly to institutional buyers such as Jollibee Foods Corporation.
Jollibee Group Foundation (JGF) was established by Jollibee Foods Corporation (JFC) in 2004 as an expression of its commitment to community development. As the social responsibility arm of the country’s largest food company, JGF focuses on food-related programs for communities. Inspired by the business principle of Creating Shared Value, JGF capitalizes on the business objectives and core competencies of JFC and implements programs that create valuable and meaningful impact in the communities it serves. From agriculture and education, to disaster relief and rehabilitation, JGF endeavors to implement programs with impact and sustainability that help people live dignified lives, achieve dreams and actively participate in nation-building.